Vineeta Singh is an Indian entrepreneur who is the co-founder of SUGAR Cosmetics and is known for her appearance on Shark Tank India. SUGAR is one of the largest cosmetics brands in India. She is a source of inspiration for many as she has been a woman who is a lot more than a businesswoman. She is a mother who has got to manage her family life along with her entrepreneurship journey. Being a mother and an entrepreneur was a journey that was full of ups and downs. In this article, we will discuss Vineeta Singh net worth, background, education, family life, entrepreneurial journey, and a lot more.
Who is Vineeta Singh?
Vineeta Singh is the co-founder and CEO of SUGAR Cosmetics and was born in 1983 in Anand, Gujrat, India. She became popular after coming on Shark Tank India. From the very beginning, she had been an ambitious child who did well in sports as well as academics. She has created a multi-crore business and is also an investor in numerous businesses.
Vineeta has studied at IIT and IIM as well. She did her graduation from IIT and her post-graduation from IIM.
Vineeta Singh Age and Height
Vineeta Singh is 41 years old and her height is 5 feet 8 inches (173 cm). She weighs around 58 kg and she has an hourglass body shape that measures 34-29-34 inches.
| Aspect | Details |
| Age | 41 |
| Height | 5 feet 8 inches |
| Weight | 58 kg |
| Body measurements | 34-29-34 |
Vineeta Singh Early Years
Vineetha Singh’s childhood experiences played an important role in shaping who she is today. She grew up in an academically driven family where her parents put a lot of emphasis on education and discipline. As a child, she displayed leadership qualities and was an all-rounder. She was a high achiever in academics as well as sports.
Sports has had a significant role in shaping her personality as running a marathon requires a person to have discipline, endurance, and resilience to successfully complete these races.
Her childhood revolved around perseverance, hard work, and facing her challenges head-on.
Vineeta Singh Education
Vineeta completed her schooling from Delhi Public School (DPS), R.K Puram in New Delhi. After completing her schooling she pursued B.Tech in electrical engineering from the Indian Institute Of Technology (IIT), Madras between 2001 and 2005. After this, she went on to pursue an MBA from the Indian Institute of Management (IIM) in Ahmedabad between 2005 and 2007.
Vineeta Singh Career
After completing her education, she received multiple offers from different companies. However, she was determined to be an entrepreneur. She is known to have rejected a job offer with an annual salary of rupees 1 crore. She started her entrepreneurial journey with Quetzal which was a recruitment company. This company didn’t perform as expected and despite its failure, she learned an invaluable lesson from this experience. After this, she started SUGAR cosmetics.
Internships Carrer of Vineeta
Before starting her company, SUGAR Cosmetics., Vineeta worked as an intern in various companies. While some of these internships were with cooperate, others were with NGOs and think Tanks. Vineeta has worked in the following organizations.
Vineeta Singh ITC Limited in 2004
This internship was for three months in Kolkata. As a part of this internship, she implemented a quality improvement plan at the Sarahanpur plant.
Vineeta Deutsche Bank in 2006
Vineeta did this internship during her time as an MBA student. At the end of this internship, she had been offered a job with an annual salary of 1 crore. However, she turned down this opportunity to start her own business with another graduate. Unfortunately, they were unable to raise funds for the business.
Equi Law Partners in 2018 and 2019
Vineeta interned her in 2017, 2018 and 2019 in New Delhi. She later became a partner at the law firm
Consumers India NGO in 2016
This was a research internship that she completed in Vasant Vihar India.
National Green Tribunal in 2016
This was a one-month internship that she did in 2016.
Vaish Associates, Advocates in 2016
During this internship, she worked in the IPR department in form filling and case research.
Vineeta Singh Sugar Cosmetics
Vineeta founded Sugar Cosmetics in 2015 along with her husband Kaushik Mukherjee. The idea was to create a product line that fulfilled the needs of a modern, independent Indian woman. The main unique selling point (USP) of the brand was to be a direct-to-consumer brand that had high quality and high performing products that suited Indian skin tone and Indian Weather Conditions.
Initially, breaking into a highly competitive beauty market that was dominate by establish global brands. Vineeta worked hard day and night to understand consumer preferences and create a unique youth-centric brand.
Initially, she launched it as an online-first brand that rapidly expanded into offline retail and is now present in over 40,000 stores across India.
Vineeta Singh Milestones
- A wide range of products are offered by the brand ranging from make-up to skin care essentials. The brand also creates vegan and cruelty-free products that resonate with the eco-conscious consumers.
- The brand has raised significant funding from investors like A91 partners, elevation capital and others take the company’s valuation to more than $500 million.
- Today the brand is recognised at a global level.
The success of the brand is a testament to Vineeta Singh’s determination, innovation, and ability to redefine the beauty industry in India.
Vineeta Singh Appearance on Shark Tank India
Vineeta was one of the judges for the ‘Sharks’ on Shark Tank India which premiered its first season in 2021. The show aims to serve as a bridge between entrepreneurs who are hoping to secure funding from investors with a panel of successful business owners and investors.
Some highlights for Vineeta’s journey on shark tank india are her judging expertise, investment philosophy, popular investments, audience appeal as well as the impact that she has had on people.
Being the CEO of Sugar cosmetic, as a judge on the show she brings in a deep understanding of branding, scalability and consumer-centric approaches to her evaluation of various investment opportunities on the show. She assessed the various pitches on the show on the basis of innovation, market potential and the vision behind the business.
As an investor, she prefers to invest in women-led businesses that cater to modern consumer needs. She usually invests in businesses that align with her values and principles. Over the course of the show, she invested in multiple different businesses across industries like beauty, fashion, health, and technology.
Vineeta’s personality and the empathy that she shows towards entrepreneurs coming on the show have made her extremely popular among viewers and entrepreneurs alike. Through her mentoring and guidance, she has had a significant impact in the Indian startup ecosystem.
Here is a list of startups Fund by Vineeta Singh –
| Company | Investment | Equity |
| NOCD | ₹20 lakhs for along with ₹30 lakhs in debt | 15% |
| Blue Pine Foods | 35 Lakhs | 5.3% |
| Heart Up My Sleeve | 12.5 Lakhs | 15% |
| P-TAL | 9.8 Lakhs | – |
| Rock Paper Rum | 49 Lakhs | – |
| Booz | 50 Lakhs | 50% |
| Skippi ice pops | 1 crore | 15% |
| Get -A-Whey | 33.3 Lakhs | 3% |
| Nomad Food Project | 10 Lakh | 5% |
| Jain Shiklanji Masala | 10 Lakhs | 10% |
| Humpy Farms | 3.3 Lakh | 3% |
| Kabaddi Adda | 40 lakhs | 6% |
| The Quirky Nari | 17.5 Lakhs | 12% |
| Wakao Food | 25 Lakhs | 7% |
| Josh Talks | 26.5 crore | Seed round of investment |
| Sunrise Technologies | Information not available | Information not available |
Vineeta Singh Awards
Vineeta has won the following awards –
- 2 Gold and 2 Silver medals for IIT Madras across 4 Inter IIT Sports Meets attended from 2001–05
- Retail Start-Up of the Year 2019 by Entrepreneur
- Most Promising Brand of The Year 2019 by The Economic Times
- 40 Under Forty 2020 by The Economic Times
- 40 under 40 2021 by Fortune India
- Most Trusted Brand of India 2021 by CNBC TV18
- Most Admired Retailer Award 2021 by IMAGES
- W-Power 2021 by Forbes India
- 40 under 40 2021 by BW Disrupt
- Young Global Leaders 2022 by World Economic Forum
- MPW 2022 by Business Today
- Women Achievers Day Award 2023 by DNA India
- MPW 2023 by Business Today
Memes Made on Vineeta Singh
Vineeta, during her time as a judge on “Shark Tank India,” became the subject of viral memes comparing her to the character Raju Rastogi’s mother from the film “3 Idiots.” In the movie, Raju’s mother, portrayed by Amardeep Jha, is known for her complaints about rising prices.
Why were memes being made on her?
Vineeta, throughout the show, conducted herself in her conduct and delivery of the feedback she was giving to the various business owners.
She responded to the memes by humorously recreating the iconic scene from the movie 3 Idiots. She shared a video where she wore a saree and delivered the character’s dialogue regarding inflation.
Vineeta was praised for her response to the memes and her reaction made her more relatable to a broader audience.
Controversies Regarding Vineeta Singh
Vineeta has not been involved in any major controversies, however, being a public figure she has been a subject of public trolling and criticism. As of now, Vineeta Singh, the co-founder and CEO of SUGAR Cosmetics and a judge on Shark Tank India has not been involved in any major controversies. However, here are a few instances where her actions have been debated.
Partiality
Some people have criticized her for being partial and favoring businesses that align closely with her own industry.
Disagreement with other judges and her biased nature for women entrepreneurs
She has been a part of heated debates on the Shark Tank show with other judges on the show. Further, her preference for women entrepreneurs has often been interpreted as bias and partiality for women entrepreneurs.
Despite these minor incidents, she maintains a largely positive public perception of herself as a public figure.
Vineeta Singh Family
Vineeta’s father is Tej P.Singh. Her mother’s name has not been disclosed to the public. Her father is a biophysicist at the All India Institutes of Medical Sciences (AIIMS), and her mother holds a Ph.D.
Vineeta Singh Relationships
Vineeta married Kaushik Mukharjee in 2011 after being in a relationship for some time. Their wedding was a private affair that was attended by close friends and family. They share a strong personal and professional bond. Kaushik has been the pillar of support for Vineeta throughout her entrepreneurial journey.
Children of Vineeta Singh
The couple has two sons, Vikrant and Ranveer. Both parents, despite their busy schedule, find time to spend with their children.
Vineeta Singh Net Worth
As of 2025, Vineeta Singh net worth is estimated to be around rupees 300 crore. This primarily comes from her entrepreneurial journey as the co-founder of Sugar Cosmetics and as an investor in various businesses. Her company Sugar Cosmetics, in FY24, Vineeta’s company SUGAR reported an operating revenue of INR 505.1 Crore. this was a 20% increase from the previous fiscal year.
Vineeta and her husband have plans to further scale up their company. Vineeta’s brand is scaling up and competing with companies such as Mamaearth, Nykaa, and global brands such as Maybelline and Loreal.
Social Media Presence
Vineeta is present on both instagram and facebook. Her Instagram handle is @vineetasng, and she has approximately 883k followers. On Facebook, her official page is Vineeta Singh, and she has approximately 6,200 followers. Her twitter handle is @vineetasng.
| Platform | Handle/Page | Followers |
| @vineetasng | ~883,000 | |
| Vineeta Singh | ~6,200 | |
| @vineetasng | N/A |
On the various platforms, she shares information regarding her personal life, advice for entrepreneurs as well as her fitness endeavors.
Frequently Asked Questions (FAQs)
Ans. Vineeta Singh is the founder of Sugar Cosmetics.
Ans. Vineeta is a graduate from IIT and a post graduate from IIM.
Ans. Vineeta Singh Net Worth is around rupees 300 crore.
Ans. Vineeta co-founded Sugar with her husband.
Ans. She is 41 years old.
Ans. Her husband Kaushik Mukherjee.
Ans. She is famous forher appearance on Shark Tank.
Ans. She is 5 feet 8 inches tall.
